Work Smarter

Identifying and filtering interested leads is a challenge. A successful sales funnel tags potential sales qualified leads that will convert to paying customers. If your funnel is too complicated, it may actually hurt your business.

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Your sales organization should always be learning. Regular training applies to all levels, not just  the newbies. Stay in the know with the latest techniques. Allow your team to share knowledge and experiences.

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Passing unqualified leads onto the sales organization is wasteful. Most of these leads will never turn into sales. A smaller, more focused pool of leads offers the sales team a better use of time, energy and resources. It also increases the chance of making a sale.

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Your CRM is the sales funnel concept made tangible. It allows you to follow customers along the journey. It will also help you measure each stage of the funnel using detailed statistics and analytics. A CRM should not take attention away from the core sales process. Use it to help execute your sales strategy, measure progress, and automate workflows.

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Sometimes the sales pipeline stages can get clogged. These clogs happen when a sales prospect encounters a roadblock that either derails them from moving forward through the sales funnel or it causes them to become stuck in the sales funnel stages they are currently in. Ideally, the sales process is fast, easy and smooth. While in many cases, leads stuck in the sales funnel are seen as lost causes, this is not always the case. There are ways to save these sales qualified leads and get them un-stuck. In fact, these “dead” leads can turn into a valuable, loyal customer when all is said and done.

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