Universal Language

There are many ways to define a value proposition but it comes down to telling people what you offer, the key benefits (aka what’s in it for users) and why you’re the best competitive option.

​

It sounds straightforward but it can be challenging to create effective value propositions because they need to be distinct, concise and interesting. They also need to be user-centric, which means focusing on what users need as opposed to what you offer.

​

 

So how does a company develop strong value propositions?

​

To begin, you need to think about what your target audiences need to know. Of course, it helps to identify them and create detailed profiles, or personas, about their needs, motivations, goals, roles and buying behaviour.

​

The language that a company uses to develop value propositions must reflect and connect with its target audiences. It’s that simple….and that complicated.

​

The upside is most companies can develop solid value propositions by investing the time and the willingness to embrace new ideas and approaches, even they feel uncomfortable (and chances are, they will feel strange initially).

​

Repeatable has helped dozens of companies create meaningful value propositions and weave the values of that messaging into all customer facing conversations.