Grab Their Attention

For an account executive a cold calling task is maybe the most humiliating and in some degree horrible component of sales. However in the transactional sales cycle, aside from driving inbound only traffic, the out bound call is the most effective method in which to secure new customers.

 

The term ‘cold’ refers to the fact that you haven’t laid any groundwork for your call. Even if this is the case there are techniques that can help earn the customers time so you may pitch.

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The repeatable process focuses on a number of proven methods to help a sales rep make more calls, reach more decisions makers, pitch more often and close more deals.  We focus on:

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1. Call Strategy - Repeatable teaches a call intro method that has proven to increase decision maker contact rate buy up to 40%.  This in turn leads to more presentations and more opportunities to convert new business.

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2. IGR - the interest generating remark is designed to grab the attention of your customer, so that even though you may be calling "cold" they will still have the desire to speak with you in more detail.

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3. Hook - the hook is designed so that the customer is willing to commit time to learn more about your products/services. In essence this is the first close all sellers make, selling the decision maker on enough reason to listen to the full pitch/demo

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